Vinyl saw a 40.75% increase in sales through the Discogs Marketplace in 2020, compared to 2019, resulting in a total of 11,961,998 records sold worldwide.

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media kit 2021

A Unique Audience

Engaging Fans Pursuing Their
Passion for Music

Record collectors are more than just aging rockers and audiophiles.

18-to-34-year-olds account for 45% of new vinyl sales in the U.S. as consumers have supplemented streaming and sought ways to own and connect their favorite artists and genres through physical music.


growth in U.S. LPs sales in 2020 was up from the previous year and 30x greater than when vinyl began its comeback in 2006.


increase in vinyl sales in the Discogs Marketplace in 2020 compared to the year before.

Discogs has become a vital
resource for record collectors and
the music industry.

—The New York Times

On any given day


Million releases are explored by music fans


Million people discover and buy music from artists, labels, and record stores


Thousand items are recorded in personal Discogs collections

Each month, our deeply engaged
community delivers


Million unique visitors


Million page views

Each month, our deeply engaged
community delivers …


Thousand editorial content readers


Million social media impressions

Last year, the marketplace sold …


Million records


Million CDs


Thousand cassettes

Because the audience engages


of Discogs visitors return often, consuming more than 12 pages per session.

Discogs audience by age group

39% of users are between 18 and 34

January-April, 2021

discogs audience by gender

64% of users are male and 36% of users are female

January-April, 2021

Gen Z and Millennials love Discogs and comprise more than 50% of visits.

Connect your brand with a global audience
of deeply engaged fans interested in music,
gear, and lifestyle solutions.

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