Your Artist’s
Biggest Fans Are on Discogs

WHO listens to your music is crucial.
WHEN you share your message is just as important.
Discogs is WHERE your brand can deepen your relationship with fans.

Find Passionate Music Lovers

The way fans consume music and information on Discogs is different from other music sites. The Discogs audience wants more. Visitors spend more time engaging with more content. They are also more likely to stick around and come back for — you guessed it — more.

9

Min Per Visit

COMPARED TO
4 Min / Spotify
4 Min / Bandcamp
1 Min / Rolling Stone

12

Pages Per Visit

COMPARED TO
5 Pages / Spotify
4 Pages / Bandcamp
3 Pages / RollingStone

Similarweb, 2021

Deepen Relationships Throughout the Album Lifecycle

Discogs audience metrics show the level of engagement with artists’ pages and releases extends well beyond a new release announcement or drop date. Fans keep coming back to Discogs during notable moments in the lives of their favorite artists, such as birthdays, press events, and album anniversaries. Optimizing your campaign to include these notable moments throughout the year continuously engages music fans, resulting in powerful sales and traffic increases.

Data based on average traffic lift in 20221 for 16 popular artists: ABBA, Billie Eilish, Black Sabbath, Daft Punk, Diplo, Doja Ca, Ed Sheeran, George Harrison, Ghost, Halsey, Justice, Kendrick Lamar, Khruangbin, MF DOOM, Taylor Swift, and Unknown Mortal Orchestra. Actual lift varies based on artist popularity and audience share.

Harness the Value of Album Announcements

Fans flock to Discogs following both album announcements and releases. Average ad impressions increase nearly threefold on the date of a release compared to the rest of the year – but ad impressions also double following a new album announcement. Creating strategic campaigns that run at both ends of the album lifecycle captures audiences seeking both preorders and D2C links.

103%

Album Announcement

278%

Album Release

Data based on average traffic lift in 20221 for 16 popular artists: ABBA, Billie Eilish, Black Sabbath, Daft Punk, Diplo, Doja Ca, Ed Sheeran, George Harrison, Ghost, Halsey, Justice, Kendrick Lamar, Khruangbin, MF DOOM, Taylor Swift, and Unknown Mortal Orchestra. Actual lift varies based on artist popularity and audience share.

Celebrate Birthdays and Anniversaries

When fans are reminded of their beloved catalog artist or encouraged to celebrate their favorite new pop star, Discogs experiences increases in impressions surrounding an artist’s birthday and an album’s anniversary. Re-engaging with the Discogs audience on these notable moments can magnify the impact of your campaign and contribute to album sales throughout the year.

52%

Artist Birthday

28%

Album Anniversary

Data based on average traffic lift in 20221 for 16 popular artists: ABBA, Billie Eilish, Black Sabbath, Daft Punk, Diplo, Doja Ca, Ed Sheeran, George Harrison, Ghost, Halsey, Justice, Kendrick Lamar, Khruangbin, MF DOOM, Taylor Swift, and Unknown Mortal Orchestra. Actual lift varies based on artist popularity and audience share.

Solutions For
the Music Industry

Discogs offers labels and artists the chance to deepen their relationships with fans in the moments that they are actively engaged in their passion.

Discover opportunities uniquely tailored to your needs.
Learn how Discogs can maximize the performance of your campaign.

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